Keiffe and Sons Addendum

J.W. Horne a middle American. That explains a lot about his character. The Bakersfield Californian ran a story about the aftermath of Horne and Keiffe's non-religious tirade. Keiffe admits the apology was forced upon him by headquarters and he stands by Horne's message.

“I don’t regret the sentiment at all,” said Kieffe, who bought the 48-year-old dealership from his father in 1974. “It’s what we believe.”

Horne's response to all the controversy?

“... Isn’t it just too bad that so many people got their feelings hurt over one little ole sixty second radio commercial,” Horne wrote Thursday. “... The backlash from some of those self-styled unbelievers is the point I was making about why some people should be told to sit down and shut up."